Core Principles Series – Principle #2
If it sounds too good to be true, it probably is…

We all like a great deal and there is something a little twistedly pleasing to feel like you got a better deal than anybody else. The reality though especially in the finance world and when thinking about your money is that – too good to be true is too good to be true.

Thinking about the three scenarios that have been posted over the last few days – each of those people dedicated all they had to a single investment type and each of them did so because they felt like it was a deal they couldn’t pass up.

Sound investing and good planning takes time and thoughtful review. Send me a message and let’s review your situation.


As a reminder, the 10 principles of smart investing are:

  1. Don’t put all of your eggs in one basket
  2. If it sounds too good to be true, it probably is
  3. Urgent and only available today = wrong
  4. Follow the money
  5. Buy low and sell high
  6. The balance of risk and reward
  7. Fail to plan, plan to fail
  8. The endowment mindset
  9. Whose money is it?
  10. Fact based on an observation of one is not meaningful

If you’d like to set up an appointment to talk, please send me an email –