Core Principles Series – Principle #10 – Fact based on an observation of one is not meaningful…
There is a fascinating discipline in the world of marketing and decision science called ‘Choice Architecture’. This discipline affects […]
Core Principles Series – Principle #1
“Don’t put all your eggs in one basket”.
The practical origin of this eggs in a basket phrase comes from the common sense wisdom of placing eggs gathered from the chicken […]
Core Principle Series – Scenario #2 – Jan and the annuity
Jan just turned 68 this year and is glad to have the new year bring the potential of better days. Her husband died last June […]